COURSE OF STUDIES

The first semester provides in-depth knowledge of management methods and the theories of tourism science. In the second and third semesters, students can choose between a business and a cultural studies specialisation. One semester must be completed at a university outside their home country. Alternatively, the Master’s thesis can be written in cooperation with an institution based outside their home country.


The following table illustrates the course structure:

Sem.                 Content
1                        Special management knowledge
                          Theories and methods of tourism science


2                        Special focus courses in business and cultural studies
                          Applied research projects


3 (abroad)          Special focus courses in business and cultural studies
                           Applied research projects


4                         Master’s Seminar and Master’s Thesis
                           (22 weeks)


Degree                Master of Arts in International Tourism Management

 

The business specialisation consists of the following modules:

 

  • Human resource management/Leadership
  • Financing/Investment planning
  • Marketing management in tourism
  • eBusiness
  • Management accounting
  • Network and cooperation management in tourism


The cultural studies specialisation consists of the following modules:

 

  • Production and representation of touristic spaces
  • Globalisation processes
  • International planning and governance
  • Sustainable tourism
  • Intercultural management
  • Self perception and social perception

The current curriculum for the Master's programme is available here.