The Business Psychology programme focuses on people in economic contexts. Namely, people in their various roles: as employees, employers, consumers, entrepreneurs, software developers etc.
In addition to the already established study focuses Marketing & Sales and Human Resources & Organization, the new focus Digital Interaction Design & Data Science will be introduced in winter semester 2022/23. The background to the introduction of the focus Digital Interaction Design and Data Science is the increasing demand for specialists in the development and implementation of digital systems. The new focus will train business psychologists who will work together with software developers on social media applications, data models, human-machine interfaces or digitalized business processes.

Advantages of business psychology at the Westcoast UAS in Heide

  • Intensive and personal attention from professors and university employees in a friendly environment
  • Practice related work in the context of case study seminars and project work
  • Diverse possibilities for majors in Marketing & Sales as well as Personnel & Administration
DegreeBachelor of Arts (B.A.) for students enrolled before 2022/23
Bachelor of Science (B.Sc.) from year of enrolment 2022/23 on
FacultyFaculty of Business Studies
ECTS / Credits180
Language of instructionGerman
Starting inWinter semester
Semester fee75,00 €
Dates and Deadlines
Start of lecturesPlease check the exact dates at
Application period30th April - 15th July
Duration in semesters6
1st semesterBasics
2nd semesterBasics
3rd semesterBasics and elective courses and focus
4th semesterInternship semester
5th semesterElective courses and focus
6th semesterThesis + elective courses
Further Information
Admission requirementsadvanced technical college entrance qualification or final secondary-school examinations (Abitur)
Areas of specializationMarketing & Sales
HRM and other organizational topics
starting in 2022: Digital Interaction Design & Data Science