BUSINESS PSYCHOLOGY (B.A./B.Sc.)
(WiPsy)
The Business Psychology programme focuses on people in economic contexts. Namely, people in their various roles: as employees, employers, consumers, entrepreneurs, software developers etc.
In addition to the already established study focuses Marketing & Sales and Human Resources & Organization, the new focus Digital Interaction Design & Data Science will be introduced in winter semester 2022/23. The background to the introduction of the focus Digital Interaction Design and Data Science is the increasing demand for specialists in the development and implementation of digital systems. The new focus will train business psychologists who will work together with software developers on social media applications, data models, human-machine interfaces or digitalized business processes.
Advantages of business psychology at the Westcoast UAS in Heide
- Intensive and personal attention from professors and university employees in a friendly environment
- Practice related work in the context of case study seminars and project work
- Diverse possibilities for majors in Marketing & Sales as well as Personnel & Administration
Overview | |
Degree | Bachelor of Arts (B.A.) for students enrolled before 2022/23 Bachelor of Science (B.Sc.) from year of enrolment 2022/23 on |
Faculty | Faculty of Business Studies |
ECTS / Credits | 180 |
Language of instruction | German |
Starting in | Winter semester |
Semester fee | 75,00 € |
Dates and Deadlines | |
Start of lectures | Please check the exact dates at https://www.fh-westkueste.de/studierende/termine/ |
Application period | 30th April - 15th July |
Duration in semesters | 6 |
Structure | |
1st semester | Basics |
2nd semester | Basics |
3rd semester | Basics and elective courses and focus |
4th semester | Internship semester |
5th semester | Elective courses and focus |
6th semester | Thesis + elective courses |
Further Information | |
Admission requirements | advanced technical college entrance qualification or final secondary-school examinations (Abitur) |
Areas of specialization | Marketing & Sales HRM and other organizational topics starting in 2022: Digital Interaction Design & Data Science |
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